Customer service for small business — right-sized from solo to enterprise, across markets.
Customer service is the part of your business that scales last. Whether you’re leading a small team, running an established operation, or still answering emails at 11pm yourself, we help you close the gap between what your customer feels and what you can measure – with tools to run it yourself, a platform to run it on, or a team to run it for you.
Three ways to work with us
Most businesses start in one of these and grow into another. There’s no wrong door.
Diagnose and strengthen your customer service yourself, with our downloadable products – from a free Health Check to the full operating system – plus an optional specialist review by our team.
See the productsOutsourced customer service, done the way it should be. Our people handle your front line around the clock and across markets, with our platform taking on the repeat questions so our team has proper time for the ones that need real judgment – the difficult conversations, the recovery moments, the customers who need a person, not a process. You keep the visibility; we carry the load.
See Support SolutionsOur platform does more than move messages – it scores quality, reads sentiment, and surfaces the gaps in your knowledge base, with real-time translation built in. Two ways to run it: bring your own team, or add our team layer to handle the operation on it. Priced by tier.
Join the early access programmeWhy WPG
WPG is founder-led, built on deep, hands-on customer-service experience from the frontline to the boardroom. Since 2012 we’ve worked with start-ups, small businesses, and growing companies, doing two things that are hard to get otherwise.
We take support off your team’s plate, so they can focus on the work they were hired for – with your customers looked after by people whose specialism is support. And we turn what happens on the frontline into clear insight for owners and leadership, so you can make decisions on what your customers are really telling you, without having to sit in the queue to find out.
And because our team spans different nationalities and backgrounds, we understand more than the language your customers speak – we understand the local nuance behind it. Support that feels native, not translated.
How we think about technology
We keep a close eye on what new technology can do for customer experience – and a closer eye on where it shouldn’t. Customers don’t want to be brushed off by automation; they want the right answer, and they value a real person when it counts.
So we use technology to make good service faster and sharper, never to replace the human judgment that makes it good in the first place. AI handles the volume. People handle what matters.
The real cost
It’s easy to see support as another line on the budget. But the expensive thing isn’t what you spend on getting it right – it’s what you lose when it goes wrong. A customer who waits too long for a reply, or gets a robotic non-answer, or is passed between people who don’t have the full picture, rarely complains. They just quietly leave, and take their next purchase with them.
You never see that cost on an invoice, which is exactly why it’s so easy to underestimate. Getting support right isn’t spending to feel good – it’s protecting the customers you already paid to win.
Some of the work we do. We don’t name the clients – the credibility is in the specifics, not the logo.
The everyday B2C work, run for everyone from solo store owners to established brands. The questions are the same; the volume and the patience required are not.
Online and offline, repair and features, new releases – handled together across various European markets, in the customer’s own language.
Technical support in English, 24/7, for a platform whose customers are themselves running services that can’t go dark.
Most companies signal their growth as they get bigger – wider logo walls, larger teams on the about page, year-on-year charts. We do the opposite, on purpose. Customer-centric work doesn’t survive volume management. The moment a team starts celebrating headcount or client count, its attention drifts from the customer’s customer toward the metric.
So we stay deliberately small as we grow, and we keep the standard the same whether we’re writing a free diagnostic for a solopreneur or running multilingual operations for a global brand. The size of the buyer changes. The standard doesn’t. We celebrate the work, never the scale.
The free 12-Point Health Check walks four pillars – foundations, response, experience, growth – and tells you which one is quietly costing you customers. Twelve questions, ten minutes, and a short note in your inbox on where to look first.
Get the Health CheckFree. No call required.